Don Q

This project focused on developing a rum bottle design for the Puerto Rican rum company Don Q. The challenge of this design was creating a subtle design that promoted the abolishment of the Jones Act from Puerto Rico. The way I represented this design was by showcasing the overgrown wildlife based on the effects of people migrating away from Puerto Rico. The message of “Our Land Outgrows Their Laws” reflects the resilience of Puerto Rico’s citizens against the issues brought about by the Jones Act.